Shanghai, China, March 27, 2025- Leading global optical solutions provider, ams (SIX: AMS), announced today that it will showcase its latest products and technology combination in the fields of sensing, light sources, and visualization at the 2025 Automotive Lighting Industry Development Technology Forum and Shanghai International Automotive Lighting Exhibition (hereinafter referred to as: ALE）， It comprehensively showcases its leading applications and innovative solutions in the automotive field, including light emitters, optical components, micro modules, and light sensors. AMS Osram continues to empower automotive lighting with its high-performance and high reliability product portfolio, leading the comprehensive innovation of mobile travel towards intelligence, personalization, and safety.

The exhibition booth is full of technological sense, attracting many visitors to stop and visit, and the enthusiasm for on-site discussions is high. jpg

The exhibition booth is full of technological sense, attracting many visitors to stop and visit, and the enthusiasm for on-site discussions is high

Driven by the rapid development of intelligent technology, automotive lighting systems are evolving from single functionality to multi scene emotional interaction, while the precise development of intelligent cockpits has reconstructed the human vehicle interaction paradigm through multimodal perception and deep learning algorithms. The two work together to promote the intelligent transformation of automobiles from mobile tools to "third living spaces". As a global leader in lighting and sensing innovation, Ames Osram relies on cutting-edge technologies such as LED and sensing to significantly improve driving safety through dynamic beam adjustment and adaptive environmental perception. It also meets users' expectations for a comfortable driving experience with personalized interactive design.

At this year's Automotive Lighting Industry Development Technology Forum, Gerald Broneske, Vice President of Global Automotive Product Marketing at AMS Osram, delivered a keynote speech on the theme of "Driving a New Era of Future Travel with Innovative Lighting Solutions". Gerald emphasized that in the rapid development of smart cars worldwide, China is not only one of the core markets, but also an innovation engine leading the transformation of automotive intelligence. Gerald said, "The unique demands of the Chinese market are reshaping the innovation direction of the global automotive lighting industry, and deepening local cooperation has become an important component of Amess Osram's global strategy

Gerald Broneske, Vice President of Global Automotive Product Marketing at AMS Osram, delivered a brilliant speech at the Automotive Lighting Industry Development Technology Forum. jpg

Gerald Broneske, Vice President of Global Automotive Product Marketing at AMS Osram, delivered a brilliant speech at the Automotive Lighting Industry Development Technology Forum

In his speech, Gerald shared industry trends and believed that "currently, automotive lighting is undergoing a transformation from 'road lighting' to 'intelligent interaction'. The technological innovation of pixelation and intelligence is redefining the value boundary of car lights. Chinese car manufacturers have shown extraordinary innovation vitality in this transformation." He further emphasized that "the vitality of the Chinese market is not only reflected in technological innovation, but also in innovation speed. As a global leader in automotive lighting technology, AMS Osram has always adhered to the concept of 'in China, for China', empowering Chinese car manufacturers' competitiveness on the global stage through continuous technological innovation and deep localization, and jointly opening a new era of intelligent lighting

Empowering Light with Intelligence: Reshaping Automotive Lighting

With the continuous development of automotive lighting, interior and exterior headlights are evolving from basic lighting functions to the integration of intelligence and aesthetics. The value of car lights is no longer limited to traditional safety components, but has become the core carrier of brand differentiation and user experience.

As a benchmark product for intelligent digital headlight solutions in the industry, the Amess Osram EVIYOS? The HD 25 integrated pixel LED is equipped with 25600 independently controllable micro level light-emitting chips, with a pixel spacing of 40 μ m, which can achieve high-resolution road image projection and significantly improve driving safety. It is only a compact 40mm2 luminous surface size that can adapt to various headlight shapes, and can provide a 4:1 (25600 pixels) aspect ratio.

EVIYOS?  HD 25, as an intelligent headlight with high luminous flux, high luminous efficiency, and energy consumption, is not only a new breakthrough in the field of automotive headlights by AMS Osram, but also opens up a new era of intelligent road lighting in the future. More Than This, EVIYOS? The technology also won Germany's most prestigious scientific achievement award, the "German Future Award," in 2024, showcasing the innovative potential of AMS Osram in the field of automotive lighting and its relentless pursuit of providing cutting-edge technology and solutions for the automotive lighting industry.

EVIYOS?  HD 25 high pixel projection headlights help make car lighting smarter and safer

In terms of integrating personality and functionality, Ames Osram is committed to meeting brand differentiation needs through innovative LED technology. Among them, the ADS blue-green signal light with high reliability, small size, and multi-color bin selection, paired with 20 single LED Cyan LEDs that can drive up to 250mA, is based on the ASUS SYNIOS? The compact packaging of P2222 not only significantly saves space, but also improves the stability of light output; In addition, the open system protocol (OSP) star topology of AMS Osram is suitable for efficient multi device collaborative intelligent cockpit scenarios, simplifying the architecture design of cabin systems through parallel connections, supporting star topology and I2C sensor access, and providing flexible and scalable electronic system solutions in the pursuit of personalized dynamic ambient lighting, intelligent interactive interfaces, and roof sunroof control.

ADS blue-green signal light saves space and improves light output stability

Perception Upgrade: Empowering Security and Interactive New Experiences

Safety, digital connectivity, and autonomous driving are the three major trends in mobile travel. The demand for in cabin monitoring systems (ICS) (including DMS and OMS) has become increasingly urgent and gradually incorporated into regulatory norms. The rich full stack vehicle grade sensing solutions of AMS Osram drive the development of intelligent cockpits and advanced autonomous driving. In cabin monitoring, Icarus provides a 3D structured light solution, with high-resolution depth maps (within the range of 45-70cm, depth accuracy<± 0.5%), accurately analyzing driver "drowsiness" and other fatigue precursors to ensure safety. At the same time, it provides more innovative applications and upgrades for in cabin intelligence and digital connectivity.

Capacitive sensing steering wheel hand off monitoring (HOD) is not affected by environmental humidity, enhancing the ability to warn of dangerous operations; The car mounted head up display light machine from AMS Osram, through its core component AR-HUD PGU and TI DLP3030-Q1 DMD chipset, has high electro-optical efficiency, wide color gamut, and rich visual information. The field of view angle of the optical machine is 15 × 4 degrees, the virtual image distance is 10 meters, and the resolution is as high as 864 × 480. It can clearly project key driving information to the front of the driver's field of view, significantly improving the safety and interactive experience of intelligent driving.

Ames Osram is changing the way the center console, roof console, or doors interact in the automotive HMI (i.e. intelligent surface). It uses TMF882X multi zone dToF sensing technology for intelligent surface RGBi ambient lighting, achieving gesture control and providing an efficient solution for preventing misoperation scenarios in intelligent surface control; In addition, the white LED and color LED solutions from AMS Osram can enhance the in car head up display (HuD) in situations where lighting conditions are insufficient, maintaining high brightness and providing a wide range of color expressions, thereby achieving a better driving experience.

Faced with the innovative exterior sensing of driving assistance system and automatic driving, Ames Osram's 905nm laser reduces the temperature drift to 20nm (-40 ℃ to+105 ℃) through innovative wavelength stabilization technology, significantly improving the ranging accuracy and signal-to-noise ratio, while supporting the application of 28000rpm high-speed motor, dynamic angle error compensation is less than 1.9 μ s, providing a cornerstone of high reliability for the auto drive system.

These intelligent and precise sensing technologies and solutions not only meet the relevant needs of user comfort, but also ensure road safety and enhance driving experience, thereby improving the safety and autonomy of mobile travel.

In addition to the innovative products and solutions mentioned above, AMS Osram also showcased multiple applications of intelligent lighting and sensing products, including music rhythm RGB that enhances atmosphere, and side emitting RGB 5515 injection molded indicator lights with ultra compact multi-color indicator light design. With these cutting-edge products and innovative solutions, AMS Osram accelerates the rapid development of automotive lighting and sensing driven by innovation, making it a key force leading industry change in the global automotive intelligence process and laying the foundation for building the future mobile travel ecosystem.

About AMS Osram

AMS Group (SIX: AMS) is a global leader in intelligent sensors and transmitters. We endow light with intelligence, inject passion into innovation, and enrich people's lives.

We have over 110 years of development history, driven by imagination of future technology, combined with profound engineering expertise and strong global industrial capacity, and have long been deeply rooted in the fields of sensing and optical technology, continuously promoting innovation. In the automotive, consumer, industrial, and healthcare industries, we are committed to providing competitive solutions for our customers. In terms of health, safety, and convenience, we are committed to improving the quality of life and promoting green environmental protection.

We have approximately 19700 employees worldwide, dedicated to innovation in sensing, lighting, and visualization fields, making travel safer, medical diagnosis more accurate, and communication more convenient. We continue to develop breakthrough application innovation technologies and have currently granted and applied for over 13000 patents.

The headquarters of the group is located in Premstatten/Graz, Austria, and the joint headquarters is located in Munich, Germany. In 2024, the total revenue of the group exceeded 3.4 billion euros. Ams OSRAM AG is listed on the Swiss Stock Exchange (ISIN: AT0000A3EPA4).

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