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On April 16, 2025, Belgium's Tyson Delo - global microelectronics engineering company Melexis officially announced its future plan for China strategy - based on its existing business foundation in China, it will establish local logistics centers and achieve fully localized manufacturing. This measure represents a strategic upgrade of the company's "customer first" philosophy, aimed at deepening the company's commitment to the rapidly growing and innovative Chinese market.
Mailaixin's presence in China and the continuously rising market share in China
The rapid development of China's automotive, consumer, industrial, and robotics industries has made it a key focus area for McLaren. In 2024, the Asia Pacific region will account for 60% of the total sales of Mindray, with China contributing nearly half of it. McLaren has achieved remarkable results in key areas such as automotive powertrain, interior lighting, steering, and braking systems. With its advanced sensing and driving chip solutions, it brings significant performance improvements and reliable guarantees to OEM manufacturers.
These achievements not only fully confirm the commitment and investment that Mindray has always adhered to in the Chinese and Asian markets, but also reflect the good implementation of Mindray's forward-looking strategic planning and layout in China.
Mailaixin strengthens its strategic layout in China
After more than 20 years of deep cultivation and meticulous work, Mailaixin's China strategy has now entered a new stage of development. This stage focuses on strengthening innovation capabilities, deepening customer cooperation, and striving to shorten product delivery cycles and reduce component costs.
Since the beginning of 2024, Mindray has actively laid out and successfully established a local outsourcing semiconductor assembly and testing (OSAT) partner system in China, in order to enhance service efficiency in the local market. As a key part of strategic expansion, after completing a rigorous screening process by the end of 2024, Mindray has added a new Chinese semiconductor wafer manufacturing partner and has launched a customized research and development Mindray product production process for the Chinese market at the cooperating factory. Currently, the related products are in the development stage and are expected to be officially put into production in the first half of 2026.
In addition, Mindray will open a new and larger office in Shanghai in March 2025, serving as a core hub for sales, marketing, branding, technical support, and engineering activities. This will assist the local team of Mindray in providing more comprehensive, efficient, and timely services to Chinese customers.
By implementing these new measures, Mindray can fully leverage its highly recognized European design expertise and deeply integrate with the strong execution capabilities of local teams. This synergistic effect endows McLaren with strong capabilities to continuously launch innovative products in cutting-edge fields such as automobiles, robotics, and digital health.
Speaking of this strategic progress, Dieter Verstreken, Vice President of Strategy at SMIC China, said, "With over 20 years of deep cultivation in the Chinese market, these measures will continue to advance and expand SMIC's strategic blueprint in China. In 2024, the company signed a comprehensive cooperation agreement to promote localized production, which will achieve substantial breakthroughs in early 2026: new products produced by Chinese wafer manufacturers will be officially launched, which means that product delivery cycles will be significantly shortened. In this rapidly developing market, SMIC's series of layouts has received positive feedback from our existing customers
The strong demand for cutting-edge and innovation driven products in the Chinese market is accelerating the layout of McLaren's local manufacturing business. Looking ahead to the future, Mailaixin will always adhere to the core concepts of innovation, efficiency improvement, and ensuring customer satisfaction. It not only guides the business development in China, but also serves as an important cornerstone for the company's global operations.
About Mailaixin Company
Melexis is committed to designing, developing, and providing cutting-edge sensing and driving solutions, putting people first and caring for the earth. Our mission is to assist engineers in translating their ideas into practical applications, working together to create a safe, comfortable, and sustainable future, making beautiful visions a tangible reality.
We focus on the automotive market and provide microelectronic solutions widely used in technology fields such as powertrain, thermal management, lighting, electronic braking, electronic steering, and batteries. At the same time, we actively explore emerging markets such as sustainable world, alternative mobility, robotics, and digital health, leading the trend of innovation.
Since its establishment in Belgium in 1989, Mindray has grown into a multinational enterprise with over 2000 employees spread across 12 countries worldwide, providing customers with cutting-edge technical support.